Driven by metaphor

The UK political scene is a perfect reflection of the mind of the UK electorate – confused and uncertain. Today senior politicians are getting together in an attempt to figure out a way forward. They have to talk to each other!

Negotiations are under-way. A solution must be found quickly, this weekend – the markets demand it! – business needs a quick decision!

The words market and business invoke a serious, external authority which is watching and waiting – but not for long. George Lakoff describes this as metaphorical thought which invokes conservative family values. The words invoke strictness and “… good vs. evil, authority, the use of force, toughness and discipline, individual (versus social) responsibility, and tough love“.

These words are designed to put pressure on the politicians. They add force to the desire to make a decision quickly, after all that is what serious business people do – no shilly-shallying around, just get on with it. There is too much at stake to waste time, if you cannot decide, then get out of the way and make room for somebody who can!

But look inside these metaphors and you find a different reality. The markets are not free, they are rigged, driven by predatory algorithms controlled by monopolistic finance houses. Businesses are not democratic – corporations are run by little dictators! They are not interested in wider consultation, they have an agenda which is to maximise their profits.

Lord Ashcroft is reportedly furious that Cameron has not won the election outright. When commentators say that business wants a quick decision, they mean people like him. These are greedy, ruthless financial terrorists, only interested in their own psychopathic ends. Their business model is one of corporate feudalism.

So, take your time over that decision and include others in the process. It is better to make the right decision on Friday than the wrong one on Monday.

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