This Blog has often pointed to the predatory nature of large corporations. They have, step by step, moved away from being companies of people who choose to work together in order to do something they know about. They are now legally separate entities in law, interested only in their own benefit and growth.
This is superbly demonstrated in the news that these large predatory organisations (such as Asda, Boots, B&Q, Sainsbury’s) encourage people to gamble as they shop. For instance, if an on-line shopper clicks on an item for purchase, a roulette wheel pops up, offering them the chance to win the item in return for a £1 stake.
If there is one thing that Edward Bernays taught the marketing industry, it is the seductive power of addiction. Like the predatory lending in the sub-prime market, this is an example of very sophisticated psychological techniques used to trap ordinary people.
The individual might think that a pound here or there is nothing to worry about, but the corporation knows better.
“Will you walk into my parlor?” said the Spider to the Fly,
“‘Tis the prettiest little parlor that ever you did spy;
The way into my parlor is up a winding stair,
And I have many curious things to show when you are there.”
“Oh no, no,” said the Fly, “to ask me is in vain;
For who goes up your winding stair can ne’er come down again.”
Said the cunning Spider to the Fly, “Dear friend, what can I do
To prove that warm affection I’ve always felt for you?
I have within my pantry, good store of all that’s nice;
I’m sure you’re very welcome – will you please take a slice?”
“Oh no, no,” said the little Fly, “kind sir, that cannot be,
I’ve heard what’s in your pantry, and I do not wish to see!”
“Sweet creature,” said the Spider, “you’re witty and you’re wise;
How handsome are your gauzy wings, how brilliant are your eyes!
I have a little looking-glass upon my parlor shelf;
If you step in one moment, dear, you shall behold yourself.”
“I thank you, gentle sir,” she said, “for what you’re pleased to say;
And bidding good morning now, I’ll call another day.”
The Spider turned him round about, and went into his den,
For well he knew the silly Fly would soon come back again;
So he wove a subtle web in a little corner sly,
And set his table ready to dine upon the Fly.
then he came out to his door again, and merrily did sing,
“Come hither, hither, pretty Fly, with the pearl and silver wing;
Your robes are green and purple, there’s a crest upon your head;
Your eyes are like the diamond bright, but mine are as dull as lead.”
Alas, alas! how very soon this silly little Fly,
Hearing his wily, flattering words, came slowly flitting by;
With buzzing wings she hung aloft, then near and nearer drew, –
Thinking only of her brilliant eyes, and green and purple hue;
Thinking only of her crested head – poor foolish thing! At last,
Up jumped the cunning Spider, and fiercely held her fast.
He dragged her up his winding stair, into his dismal den
Within his little parlor – but she ne’er came out again!
And now, dear iFriends, who may this story read,
To idle, silly, flattering words, I pray you ne’er heed;
Unto an evil counselor close heart, and ear, and eye,
And take a lesson from this tale of the Spider and the Fly.